What we've got here… is an uncanny ability to communicate.
Exposure in news media is a great way to build a brand, especially since it's moving more and more online. Research from the Custom Content Council reveals that 75% of consumers prefer informational articles over ads. The same is true for B2B: 80% of business decision makers prefer reading company information in a series of informative articles rather than an ad.
Looks like it's time to form a strategy for creating, publishing and distributing promotional articles.
Every business has something to share. So, what recent improvements or advances has your company made? Are there economic or industry changes you're excited about? Well, spread the word!
The modern publishing industry offers significant opportunities to promote your business beyond traditional ads. So, how can we help you boost your content marketing strategy?