There's no place like the homepage…
Your website is your most cost-effective marketing tool. And chances are, there's still room for improvement. We specialize in writing website content that increases conversions so you get more– and better qualified– sales leads. Turn your website into a powerful selling machine with professionally written content!
Web Page Copywriting
Content marketing works. Publishing fresh, unique, interesting content is one of the best techniques for gaining new visitors to your company website. Compelling content attracts the attention of bloggers, journalists, website developers and social media influencers, leading to new inbound links and word-of-mouth exposure.
Adding great copywriting to your website:
- Distinguishes your firm as a leading authority for industry information
- Helps persuade potential customers with attention-grabbing communication
- Signals to search engines that your site remains relevant & up-to-date
- Keeps your content fresh & interesting for website visitors
How St. Louis Copywriters can help:
- Our writers produce professionally written materials for your new or existing site
- Our SEO & marketing backgrounds helps us write effectively to attract visitors via search engines
- We write captivating marketing messages for use in product & service descriptions
- We also write compelling & articulate FAQ pages, 'About Us' company profiles, competitor comparisons, client support and knowledgebase articles, technical glossaries & regulatory compliance statements
- Whatever type of writing you may need for your website, St. Louis Copywriters can deliver
Is your website content as effective as it could be? The best, most informative, highest-converting web pages typically follow a standard set of established conventions for website marketing.
- If you're going 'against the grain', your conversion rates are probably suffering as a result
- We audit website content – including landing pages, headlines and subheadings, descriptive paragraph text, bullet points, navigation menus, link text, graphics & captions, forms, form field labels and buttons – to identify weaknesses and recommend improvements
- Our experienced editors revise your site's content to ensure your message stays consistent & 'on-brand'
To connect with targeted inbound prospects, you need more than content on your website – you need the right content. Maximizing your site's traffic potential involves using popular keywords and common phrases customers associate with your product or service lineup. But how do you know which terms your prospective customers type into their search box?
- Web designers, developers & novice internet marketers too often overlook the crucial phase of proper keyword research and analysis
- Yet keyword research is a major part of our comprehensive content strategy process
- We research & analyze keywords specific to your site and your customer demographics
- We use several proprietary search term archives & data sources to review historical query frequency and evaluate competition
- By assessing both search volume and SEO/SEM competition for various phrases & word combinations, we identify strong opportunities for focused inbound leads
- We organize your web content in a logical, cohesive structure
- We incorporate established User Experience (UX) principles to craft compelling online marketing materials
- We can help arrange your website content into an effective layout that delivers the greatest impact while producing the most conversions
Search Engine Optimization
Search engine optimization (SEO) is at the core of modern copywriting. Rest assured our professionals have years of experience writing for the web, and we take SEO very seriously.
- We deliver copy that captivates both readers & search engine spiders alike
- We focus on market relevance while remaining aware of keyword density
- All of our web content and blogging services include 'best-practices' SEO such as title tag optimization, anchor text links, meta description, meta keywords, image alt text, authorship markup and 'tags' for blog aggregation – yet the content always remains king
Online Advertising Copy
Some of your most important web content is published on third party sites: in the ads that drive new visitors to your website. Who writes your ad copy? The text that appears in your search engine ads or in graphical banner ads is critical but all too often overlooked.
- Within a very brief space, your needs to capture the attention of your audience & motivate prospects to click for more information
- We specialize in crafting, potent, descriptive ad copy
- We write captivating internet ads to pique the interest of potential customers & optimize click through rates (CTR)
- Higher CTRs then often results in better, pre-qualified visitors to your site
- We use analytics software to measure performance & improvements of slight variations to your copy
Landing Page Optimization
Online pay-per-click (PPC) ads are expensive; don't waste your advertising budget sending prospects to your home page! To achieve the highest possible ROI, you need dedicated landing pages optimized for conversion.
- We diagnose & pinpoint problem areas that might be causing your opt-in rates to suffer
- We consider every nuance from headlines to bullet points to social proof to CTA button text
- Our deep digital marketing experience qualifies us to optimize your marketing messages & supporting copy
- We write, design & develop landing page content that's clear and concise
- We provide subtle landing page variations and alternate versions of copy for immediate A/B testing
- Our experience helps improve the effectiveness of your website landing pages