10 Reasons to Hire a Freelance Copywriter
Alright, maybe we’re a bit bias, but if you’re looking to make an impact with your digital marketing efforts - it’s time to hire a copywriter.
So why mess with a professional wordsmith in the first place?
Conductor, a marketing technology company, ran a study where they discovered that people who read content from a brand were 131% more likely to purchase from that brand. Additionally, 78% of people considered a brand “helpful” and 64% deemed them “trustworthy” after reading a brand’s content. The kicker - those numbers actually increased by almost 10% a week later.
Your brand reputation (and revenue) is on the line, so don’t miss the mark once a customer has landed on your website.
To that end, we’ve reviewed our relationship with our clients over the last few years and called out 10 specific ways we’ve added value by being their go-to copywriter.
10 Reasons to Hire a Copywriter
1. They’re professional, gosh darnit. For the sake of starting with the end in mind - a professional copywriter has the experience and training to capture your brand and your services in a way that engages your audience and avoids any grammatical or structure errors along the way.
2. They help set the mood. Whether you need humor, excitement, reverent or persuasive writing to get the point across, a professional copywriter creates the necessary tone to avoid “salesy speak” and create a conversation with your customers.
3. They can knock out your projects one by one. Outsourcing the copy of your website, your blog, your white papers, etc. helps you get more done, faster. This helps you get to market faster and stay in front of the competition.
4. They get you out of your head. Ever felt like your business or your industry has an “insider jargon” that your friends and family don’t always grasp. A copywriter helps you write for the audience - not for you or your boss.
5. They utilize best practices the best. Digital marketing best practices evolve every few months and it takes an expert who is consistently sharpening their craft to stay on top of it. From format to function, doing it right is important.
6. They write with SEO in mind. Search engine optimization is critical to driving organic traffic. Copywriters research and identify the specific keywords that are used by your audience and then diligently plant them across your content to appease the Google machine.
7. They keep it fresh. Duplicate content is a big no no, and aside from that, no audience is going to want to read the same stuff over and over. Copywriters find fresh perspectives to outline your brand story across new formats, structures and content.
8. They get social. When it comes to finding a clear, consistent voice for your brand and using it to engage with your audience, copywriters help shed light on your social media presence and amplify your word of mouth marketing.
9. They get results. At the end of the day, it’s all about conversions. Copywriters write engaging content that brings in more traffic which leads to more clicks which leads to more sales opportunities.
10. They leave you to run the business. You’ve got a big job to do, and you don’t have time to get in the weeds with the tone, SEO, structure and targets that your message needs to be successful. Copywriters keep you agile and aggressive without losing a beat.
Ready to start driving more organic traffic and bring in more sales?
St. Louis Copywriters helps you nail that first impression when a potential customer finds your site. We deliver clear, concise copywriting that is always on target and on strategy.
Schedule a quick chat with our team to see how we can bring our expertise to bear for your business.