Why Your Website Is Your Hardest Working Employee

Is anyone else working 24/7 to give your prospects all the info they need to seal the deal?

Here are 15 ways your investment in your business website will continue to payout when you keep it active and optimized:

1. Kick your credibility up a notch

2. Showcase your brand mission and values

3. Know your prospects’ behavior

4. Deliver the content they need

5. Make it easy to contact you

6. Find your (second hardest working) employees

7. Improve your search rankings

8. Develop authority within your market

9. Offer quality customer service

10. Convert leads on the spot

11. Portray trust via customer testimonials

12. Stay ahead of the competition

13. Target local customers

14. Manage your reputation

15. Open new revenue streams

As a small business owner, your website is guaranteed to be your hardest working employee. To that end, don’t think of it as an expense - think of it as an investment. And just like the rest of your employees, that investment needs its own salary year over year to ensure it’s always optimized to tell your brand story and generate business.

Contact STLCW today to find the best return on your website’s investment.